Why Lululemon’s Success Lies in Selling a Lifestyle, Not Just Products
As of 2024, Lululemon has solidified its place among the top global activewear brands, with a revenue of $10.5 billion, marking a 23% year-over-year growth. The brand’s premium positioning is backed by a gross profit margin of 58.2%, thanks in
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How to Differentiate Between DTG and DTF Printing Methods
This article will break down the key differences, pros, and cons of both DTG and DTF printing, helping you make the best choice for your activewear or custom apparel brand.
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How to Choose Functional Fabrics: A Technical Guide to 5 Key Performance Textiles
Discover the science behind high-performance textiles with this technical guide to 5 essential functional fabrics.：Moisture-Wicking & Quick-Drying Fabrics、Cooling-Touch Fabrics、High-Stretch Fabrics、Antimicrobial Fabrics、UV-Protective Fabrics.
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Is Cotton Really the Most Toxic and Least Sustainable Fabric?
Everything You Need to Know About Cotton.Today, we’ll explore cotton in three modules:1. Fiber types and cotton varieties2. Cotton processing
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